Top Tips: Why should you enter awards?

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What better time to take an in-depth look at your farm business and showcase the hard work you’re doing?

It may be that you have a small business and have never considered entering before or aren’t sure how to start your entry. This is where the British Farming Awards differs.

We celebrate businesses, no matter what their size! We also know how tricky it can be to allocate time in a busy day to entering the awards, so here are our top seven reasons why you should enter this year!

Join us in saluting the fantastic work the industry is doing – start your entry today.

Top 7 reasons to enter The British Farming Awards!

1) Raise your profile and get FREE marketing

The British Farming Awards is part of the same family as Farmers Guardian and is owned by AgriBriefing, the world’s leading agribusiness media and intelligence company. Being part of the awards can generate significant publicity across national and regional press and social media. With the award process running for several months, you’ve got a constant source of traffic to your website and social pages! As a winner, you’ll be included in year-round promotion through the British Farming Awards themselves, Farmers Guardian, in our marketing collateral and case studies for the following year’s campaign.

2) Stand out from the crowd

The British Farming Awards are a fantastic way to help your farming business stand out from the crowd. Independently assessed by leading experts in the industry, they provide an unparalleled platform to set yourself apart from the competition. Show how you are making a difference and ensure there is something which makes your customers pick you over another business in your sector.

3) Network with the best in the industry

If shortlisted, you’ll receive two complimentary tickets to the awards night, held at the National Conference Centre, Birmingham, on Thursday October 21, 2021. You’ll get the rare opportunity to network with the industry’s leading specialists, companies, farmers and other shortlisted entrants, make new connections and extend your reach across the industry, putting yourself in front of people who could boost your business. Tickets sell out within days of going on sale!

4) Add credibility to your company or brand

Credibility is often the most important factor for potential suppliers and customers when deciding whether they want to do business with you. As a shortlisted entrant or a winner, you’ll be given a logo to add to your marketing collateral, website and any other merchandise or presentations as a third-party endorsement from the British Farming Awards.

Due to the third-party endorsement, past winners have been approached by companies and brands to be part of case studies, tell their story and share their experiences at events and in the media.

5) Give your team the feel-good factor

Entering the British Farming Awards is an opportunity to publicly give your team the recognition they deserve for the hard work and dedication they’ve brought to your business and make them feel proud they are part of it. Even if you’re not shortlisted or don’t win on the night, the act of entering will go some way to letting your team know you really value their work, which can be a huge confidence boost.

6) The chance to treat your staff and family

As the night in the agricultural calendar not to be missed, the British Farming Awards is a great opportunity to network, reward your staff and family, let your hair down and have a really good night, celebrating your achievements!

7) Benchmarking

It’s rare that you get time to take a step back and analyse your business as a whole. What makes you stand out and what have been your greatest achievements? Many of our finalists say that by entering the awards, it gave them a great opportunity to really drill into what they’ve done well, what they can improve on and where the business is going. Whether you stand out from the competition through innovation, growth, customer service or strategic thinking, an award shortlist and feedback from leading experts from our judging panel will be a great indication you’re moving in the right direction.